Monday, November 19, 2007

Singular at the top, plural at the bottom

[No Rules Please, We’re Indian Newindpress on Sunday, India - 17 Nov 2007 By Rama Bijapurkar Rama Bijapurkar writes well. “India is a nuclear-capable state that still cannot build roads that will survive their first monsoon. ...
Define your own India Business Line, India - 14 Nov 2007 Fed up with ‘popular methods used by consulting firms and business analysts to evaluate the Indian market opportunity,’ Rama Bijapurkar comes up with an ...
'mncs must look at India as standalone market' Economic Times, India - 12 Nov 2007... per capita consumption of Brazil, the education level of Russia and institutional framework of USA," market strategist Rama Bijapurkar says in her book, ...
Singular at the top, plural at the bottom Economic Times, India - 6 Nov 2007 This delicious vignette is recalled in Rama Bijapurkar’s book We Are Like That Only, an original and thought-provoking treatise on the Indian consumer ...
Learn to accept India as ‘a market of contradictions' Hindu, India - 5 Nov 2007 Fed up with ‘popular methods used by consulting firms and business analysts to evaluate the Indian market opportunity,’ Rama Bijapurkar comes up with an ...
Understanding logic of consumer India Indian Express, India - 5 Nov 2007 Mumbai, November 5: The launch of Rama Bijapurkar’s book We are Like That Only: Understanding the Logic of Consumer India on Monday at the Express Towers in ...
Very voyage worthy Financial Express, India - 10 Nov 2007 This needed to be said, and in English too, which is why Rama Bijapurkar’s We are like that only is such a compelling read. Not just for marketers, ...
Per capita income to be $4000 by 2025: FM Business Standard, India - 6 Nov 2007 He was speaking here last night after releasing a book, We are Like That Only: Understanding the Logic of Consumer India, by Rama Bijapurkar. ...
India will be middle income nation by 2015: FM Times of India, India - 6 Nov 2007 He was speaking after releasing a book titled We are Like That Only: Understanding the Logic of Consumer India , written by Rama Bijapurkar. ...
For all the mncs who thought India was easy Mumbai Newsline, India - 4 Nov 2007 Mumbai, November 4 Rama Bijapurkar’s book We Are Like That Only: Understanding the Logic of Consumer India, is being launched by Finance Minister P ...
'Winning in the Indian Market' is a Comprehensive Examination of ... Business Wire (press release), CA - 1 Nov 2007 Rama Bijapurkar (Mumbai, India) is an expert on market strategy and consumer issues in India who runs her own market strategy consulting practice. ...]
The people of India can be divided into five broad segments: illiterate, uneducated, educated, intellectuals, and thinkers. The cultural crust embedding each group is so different from the others that it is not easy for a person to fathom the intentions of someone belonging to a different group. It will be useful if market research also probes the education differential. [TNM] 2:06 AM

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