["Stories let us lie to ourselves. And those lies satisfy our desires. It's the story, not the good or the service you actually sell, that pleases the customer." (excerpted from page 84) Here's a question: What do Aesop, Jesus Christ, the Brothers Grimm, Hans Christian Andersen, Abraham Lincoln, Charles Lutwidge Dodgson (Lewis Carroll), Joel Chandler Harris, and L. Frank Baum have in common? Answer: All were great storytellers who, obviously, can come in all shapes and sizes. One of Godin's most important points is that almost anyone can be a great storyteller IF they (a) have a convincing, indeed compelling story to tell and (b) they tell it to the right audience. June 20, 2005 By Robert Morris (Dallas, Texas) - See all my reviews - All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World by Seth Godin]
[All Marketers Are Liars
From Wikipedia, the free encyclopedia. Background
Godin said the inspiration came to him when he "watched the Democrats lose the election [in 2004]."[3] He stated that although both candidates told lies, the candidate that won told the more believable lie.[4] In particular, he noticed Karl Rove's ability to tell a story, noting that he's a "very good liar."[3]]
[Bryan Caplan's The Myth of the Rational Voter: Why Democracies Choose Bad Policies (New Edition) challenges the rationality of citizens in their roles as voters. Useful knowledge gleaned from Caplan's book include a sense of how profoundly economists' perceptions of economic events and policies tend to differ from those of members of the general public. June 17, 2009
By Ralph - See all my reviews]
[Lies, Lies and More Lies: LAST week brought the guru of deconstruction, Algeria-born French philosopher Jacques Derrida, to India. At one of the lectures he held from Thursday through Monday in Delhi— immaculately dressed, and with a mane of silvery white cerebral frizzle on his head— he held forth on subjects like State of the Lie, Lie of the State. Also on his agenda: Calcutta and a talk on Bengali literature. Twenty years back, Gayatri Spivak Chakrabarty was translating his land-mark book Of Grammatology into English. Now, the traffic seems to have turned back on itself. So what is it, Jacques? Reversal of hierarchies, metaphysics of an overbearing presence, the lie of the state of mind, or all of the above? 05 Feb 1997 - outlookindia.com “State of the Lie, Lie of the State”: A conference by Jacques Derrida at Delhi School of Economics, 24 January 1997.]
When Heehs undertook the white man's burden of healing Indians of the hagiography virus, a few lies here and there were part of his occupational hazard. After all, he is telling a (hi)story. [TNM]
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