Saturday, February 03, 2007

Savitri Era brand equity

[Aravind Eye Hospitals began in 1976 with just 11 beds. Today, in addition to the hospital in Madurai, there are four other Aravind Eye Hospitals in Theni, Tirunelveli Coimbatore, and Pondicherry with a combined total of nearly 3,590 beds.]
[Aurobindo Pharma has identified international operations as a major engine of growth and has hence expanded its global network of marketing and manufacturing operations...Over a period, Aurobindo Pharma has become a knowledge company with strong intellectual property. It is now positioned to ride the challenges with strengthened fundamentals.]
The formidable reputation built up by these companies should have made our Brand managers sit up and take notice. The names of The Mother and Sri Aurobindo have hardly been used in a vast country like India. In Delhi, of course, The Mother's International School ranks as the best. [TNM]

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