[Front Page > writing on the wall: Raising our ambition ASHOK V. DESAI - To build a brand, India must be best in making some things The Telegraph December 1, 2009
Why did the Japanese government promote Nissan and Toyota, and not Honda? It was because it wanted to promote Japan as a brand, and wanted good cars to be a part of that brand. It did not simply want to promote Japan... Japan’s was an embarrassing brand; the Japanese government wanted the world to forget Japan as a warring country, and to recognize it as a manufacturer of the world’s best products.]
Why did the Japanese government promote Nissan and Toyota, and not Honda? It was because it wanted to promote Japan as a brand, and wanted good cars to be a part of that brand. It did not simply want to promote Japan... Japan’s was an embarrassing brand; the Japanese government wanted the world to forget Japan as a warring country, and to recognize it as a manufacturer of the world’s best products.]
Let's work hard to promote the Savitri Era brand. [TNM]
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