The word spiritual is now more associated with spa and similar somatic services. New Age literature abound which easily displace the writings of The Mother & Sri Aurobindo. The foremost challenge, therefore, is how to attract attention space without compromising on quality and authenticity. Simultaneously, utmost vigilance needs be exercised for not to be seen as peddling quackery.
The elaborate cosmological system that The Mother & Sri Aurobindo have built in course of their extensive writings is not easy to grasp on the part of the youth. Similarly, the sophisticated psychological framework that they lay bare might appear too perplexing for many. May be the charisma helps here and more and more people are turning to their immortal message.
A positivist approach in sending out the impression that the higher planes of spiritual light and power as delineated by The Mother & Sri Aurobindo are speculative probabilities would deter many from harboring romanticized allurement. Mutation of the cells and leaping forth to the next species, likewise, should not be tom-tomed as our USP. [TNM]