[The huge success of Godrej's PUF (Polyurethane Foam) insulated refrigerators are an example to site as a successful ingredient branding strategy.
THE POWER OF BRANDS - Dr. Hemant C Trivedi, Vivek Khandelwal, Mudra Institute of Communication, Ahmedabad.]
Hazare hurricane is still hovering above the political landscape in a directionless fashion. But the puffed up appeal of the campaign has acquired a hazardous potential of pumping mass hysteria at any point of time. Saintly figures do impress the public in India despite their modest education but earning political fortune is a different avenue. Team Anna, it seems, is struggling to cope with its own internal politics and is sure to face dissensions at the time of future expansion and policy formulation.
Congress, BJP, and CPM too are facing internal turmoil over the leadership issue. A democratic culture of electing the captain has not taken root in our country so far. The feudal past forces people to look at dynasties, celebrities, and saints. The task, therefore, is to root for ideology and genuine grassroots empowerment and discourage emotional manipulation of the masses. [TNM55]